Takeouts of Digital Marketing Agencies from Google’s March 2024 Core Update
The core update handed by Google in March 2024 has been a knee-jerk experience for most digital marketing professionals. This change is surely going to affect the usual way of promoting a website. The impact has even caused experienced marketers to take cognizance of the updates.
A Vigilante Move Against Spammy AI Content:
Core updates are nothing new for Google. However, this time, the company has introspected about their strong policy against spam content. With this vital algorithm update, they aim to reduce ‘low quality, unoriginal content in search results by 40%.’ It is something to note for digital marketing agencies in Kolkata, especially those depending on AI to create website content.
The Impact of Google Core Update in March 2024:
We discuss the key takeaway points of the March 2024 core update in the following section.
- Older, Updated Websites Also Face the Brunt: The websites unbothered by the previous updates now have to be more careful. There are instances where well-performing sites have stopped functioning after the core update. Those working on these sites should prioritize posting human-written content. Taking minimal assistance from AI is allowed, but the niche of the content should vary widely.
- Say No to AI Content: No matter the development tasks AI helps you with, you should refrain from taking help in creating content. Google is now more well-equipped to scrutinize AI content. This has hit smaller sites the most, which primarily posted their content via AI platforms like ChatGPT. Google terms these content pieces to be ‘unoriginal and repetitive’ which affects their search results.
- Serious Approach to Spamming: Google always followed a strict spam prevention policy. Previously, we have seen many sites being taken down and penalized heavily for spamming. In the March 2024 update, Google has identified three major areas of conflict. These include Scaled Content Abuse, Site Reputation Abuse and Expired Domain Abuse. Websites cannot benefit anymore by purchasing expired domains to boost content and take the site to a higher rank.
As you can find out, Google has addressed the widespread use of AI in generating content and developing sites. For efficient and consistent results, it is important to integrate your site with quality work. As a result, we can determine that the implications of this core update have been widespread.
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