The Rise of First-Party Data: Why It’s Becoming a Game Changer for Modern Marketing
The Rise of First-Party Data: Why It’s Becoming a Game Changer for Modern Marketing The era of third-party cookies is fading out, and with it, old marketing strategies are losing power. Today’s consumers expect personalization without feeling “tracked,” and regulations around data privacy are tighter than ever. Because of this shift, first-party data — the […]
